“This CBA partnership can connect our current students with local industry experts around the state who are engaged with their communities and give our students valuable insight and experience into this exciting world.”ĬAVA has been around for over 15 years and offers a personalized approach to learning, delivering rich, engaging curriculum designed to assist students who seek alternative pathways to education.Įven students not interested in this program can find help looking to the future. That’s why having a program to help our students succeed in this important area makes perfect sense,” said Rebecca Mortier, Career Programs High School Principal at CAVA. “When you think of California, the broadcast and media industry comes to mind. While the curriculum creation is underway, this new relationship will lead to some immediate connections, including classroom sessions and training exercises with CBA station personnel or participation at the upcoming Arts, Media, and Entertainment Career Fair in the spring semester.
CAVA K12 TV
“Radio and TV stations are great places to work, and now thousands of students will be able to earn an employment advantage the moment they graduate from high school.” “We are excited to partner with CAVA to showcase these career-focused pathways for their students,” said Joe Berry, President/CEO of CBA. While CBA has worked with state high school students before, this is their first-ever endeavor with a statewide all-virtual school. This new set of career pathways will provide high school students an inside look at the rewarding and well-paying jobs available across the country.
Whether students dream of working in a news room or playing a vital role in station operations, this partnership will highlight broadcast careers in the 21 st century.”īroadcasting and media is a $720 billion dollar a year industry nationwide, and brings in nearly $300 billion to California alone.
CAVA K12 PROFESSIONAL
“From story development to on-air news programming, from sales and marketing to engineering and technology, this program will immerse students into the broad professional opportunities of broadcasting. “Students will learn about the exciting and dynamic world of digital audio and video,” said CAVA Head of School April Warren. The program is expected to launch in Spring 2021, and each pathway is initially expected to last three years. This collaboration will give current CAVA students access to CBA’s vast statewide network of broadcast professionals through virtual and field-based experiences, and an industry-endorsed curriculum that integrates project-based learning with creative, technical and operational insights of over 1000 radio and TV stations. The California Virtual Academies (CAVA), a tuition-free online school serving over 17,000 students statewide, has entered into an agreement with the California Broadcasters Association (CBA) to prepare high school students for broadcast careers in Multimedia Production and Multimedia Marketing and Business.
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